Mass Appeal
Communicating Policy Ideas in Multiple Media
Price: 350.00 INR
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ISBN:
9780190062187
Publication date:
14/07/2021
Paperback
Price: 350.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780190062187
Publication date:
14/07/2021
Paperback
Justin Gest
A concise resource for how to transform policy ideas and expertise into effective and persuasive public campaigns,Includes specially commissioned advice from practitioners, and examples to illustrate good policy communication,Lays out how to use different media to communicate policy ideas: executive summaries, press releases, op-eds and blogs, briefings, broadcast appearances, and social media
Rights: OUP USA (INDIAN TERRITORY)
Justin Gest
Description
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
About the author
Justin Gest, Associate Professor of Policy and Government, George Mason UniversityJustin Gest is Associate Professor of Policy and Government at George Mason University's Schar School of Policy and Government. He is the author of Apart: Alienated and Engaged Muslims in the West (2010); The New Minority: White Working Class Politics in an Age of Immigration and Inequality (2016); The White Working Class: What Everyone Needs to Know (2018); and co-author of Crossroads: Comparative Immigration Regimes in a World of Demographic Change (2018). In 2014 and 2020, he received Harvard University's Joseph R. Levenson Memorial Teaching Prize and George Mason University's Teaching Excellence Award, respectively each university's highest award for faculty teaching.
Justin Gest
Table of contents
Foreword
1. A Multilingual Toolkit
2. The Executive Summary
3. The Press Release
4. The Op-Ed and Blog
5. The Briefing
6. The Broadcast Appearance
7. The Elevator Pitch
8. The Website and Social Media
9. Key Questions
Afterword
Sources Cited
Index
Justin Gest
Description
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
About the author
Justin Gest, Associate Professor of Policy and Government, George Mason UniversityJustin Gest is Associate Professor of Policy and Government at George Mason University's Schar School of Policy and Government. He is the author of Apart: Alienated and Engaged Muslims in the West (2010); The New Minority: White Working Class Politics in an Age of Immigration and Inequality (2016); The White Working Class: What Everyone Needs to Know (2018); and co-author of Crossroads: Comparative Immigration Regimes in a World of Demographic Change (2018). In 2014 and 2020, he received Harvard University's Joseph R. Levenson Memorial Teaching Prize and George Mason University's Teaching Excellence Award, respectively each university's highest award for faculty teaching.
Table of contents
Foreword
1. A Multilingual Toolkit
2. The Executive Summary
3. The Press Release
4. The Op-Ed and Blog
5. The Briefing
6. The Broadcast Appearance
7. The Elevator Pitch
8. The Website and Social Media
9. Key Questions
Afterword
Sources Cited
Index
Mark Bevir
Amrita Narlikar
Delia Davin
Andrew F. Cooper
David Garland
Surendra Munshi
Quentin Skinner
Harry Sidebottom
Andrew Dobson
