Higher Education

Publishing textbooks in key disciplines of engineering, computer science, business and economics. Texts are developed keeping in mind students' requirements; balancing theory and practice with examples, cases, and illustrations that add value to the content. Texts are supported with ancillary material that aid faculty in teaching and assessment.

Understanding Indian Consumers
New Release

Understanding Indian Consumers is a compilation of 20 articles from among some of the best minds in academia and business. So whether you are looking for insights and strategies to market to rural consumers, youth or women; or if the task is to address the luxury consumer; or study the emergent trends in advertising or digital communications; this is the book to pick up.

Ratio Analysis using Microsoft Excel

This video is based on the 4th chapter from the book Financial Management by Arindam Banerjee.