Marketing Management and Human Resource Management
Price: 495.00 INR
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ISBN:
9788194358695
Publication date:
13/03/2024
Paperback
248 pages
Price: 495.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9788194358695
Publication date:
13/03/2024
Paperback
248 pages
First Edition
HARSH VERMA ET.AL
- Discusses newer techniques used for promotion and some of the real-life practices applied in the field of HRM
- Provides exhaustive end-chapter exercises including MCQs
- Comes with boxed items such as Exhibits, Marketing Theory, and Marketing Practice, in various chapters
Rights: World Rights
First Edition
HARSH VERMA ET.AL
Description
Marketing Management and Human Resource Management is designed to serve as an undergraduate textbook for B. Com students. Written in a simple language, the book elucidates theory through several examples.
The book is divided into two modules. The first module deals with Marketing Management. It begins with giving an overview of the nature and importance of Marketing. Following this, the book provides detailed discussions on Consumer Behaviour, Market Segmentation, Product Life Cycle, Pricing Distribution, and Promotion. Recent developments in the field of marketing including social and green marketing have been covered as well.
Module II of the title on Human Resource Management also begins with introducing the concept of HRM along its scope and functions. Subsequent chapters cover Human Resource Planning, Recruitment and Selection, Training and Development, and Performance Appraisal at length.
About the authors
Harsh V. Verma is Professor at Faculty of Management Studies (FMS), University of Delhi.
Ekta Duggal is Professor of Commerce at Motilal Nehru College, University of Delhi.
Uday Kumar Haldar is engaged as Advisor and Strategic Skill Consultant; Skill Consultancy Services Kolkata; Chief Editor and Author Skill Hub Publication Kolkata.
Juthika Sarkar is engaged as Skill Consultant; Skill Consultancy Services Kolkata; Proprietor Author Skill Hub Publication.
First Edition
HARSH VERMA ET.AL
Description
Marketing Management and Human Resource Management is designed to serve as an undergraduate textbook for B. Com students. Written in a simple language, the book elucidates theory through several examples.
The book is divided into two modules. The first module deals with Marketing Management. It begins with giving an overview of the nature and importance of Marketing. Following this, the book provides detailed discussions on Consumer Behaviour, Market Segmentation, Product Life Cycle, Pricing Distribution, and Promotion. Recent developments in the field of marketing including social and green marketing have been covered as well.
Module II of the title on Human Resource Management also begins with introducing the concept of HRM along its scope and functions. Subsequent chapters cover Human Resource Planning, Recruitment and Selection, Training and Development, and Performance Appraisal at length.
About the authors
Harsh V. Verma is Professor at Faculty of Management Studies (FMS), University of Delhi.
Ekta Duggal is Professor of Commerce at Motilal Nehru College, University of Delhi.
Uday Kumar Haldar is engaged as Advisor and Strategic Skill Consultant; Skill Consultancy Services Kolkata; Chief Editor and Author Skill Hub Publication Kolkata.
Juthika Sarkar is engaged as Skill Consultant; Skill Consultancy Services Kolkata; Proprietor Author Skill Hub Publication.
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