Marketing - International Edition

The theories. The relevance. The reality. The complete package.

Price: 950.00 INR

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ISBN:

9780198847991

Publication date:

30/09/2020

Paperback

776 pages

272x209mm

Marketing - International Edition View larger

Price: 950.00 INR

We sell our titles through other companies
Amazon
Go to Amazon website arrow-frwd
Flipkart
Go to Flipkart website arrow-frwd
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.

ISBN:

9780198847991

Publication date:

30/09/2020

Paperback

776 pages

Paul Baines, Chris Fill, Sara Rosengren & Paolo Antonetti

  • The connection between marketing theory and practice is made explicit throughout, with examples and Market Insights.
  • Chapter opening Case Insights, enhanced by online video interviews with the marketing specialists featured, pose real-life dilemmas and show students first-hand how marketing practitioners approach real-world problems.
  • Marketing practice is presented in a global context, with a new casebook of additional Case Studies for the Indian market.
  • Presents students with the latest advances in technology and social media, and the innovative ways these tools can be used in marketing.
  • Regular links to seminal papers help students to take their learning further and introduce them to the most influential classic and contemporary contributions to the field.
  • Accompanied by the most extensive online support package available, including a variety of internet activities and multiple-choice questions for students, and a test bank of multiple choice and assessment questions for lecturers.

This book is accompanied by the following online resources.

For everyone:

  • Case insight videos
  • Industry foresight videos
  • Library of video links
  • For students:
  • Author audio podcasts
  • Multiple-choice questions
  • Flashcard glossary
  • Internet activities
  • Research insights
  • Web links
  • Chapter summaries

For lecturers:

  • Additional market Insights
  • PowerPoint slides
  • Test bank
  • Essay questions
  • Tutorial activities
  • Discussion Questions
  • Discussion question pointers
  • Figures and tables from the book
  • Case insight video transcripts

Rights:  OUP UK (INDIAN TERRITORY)

Marketing - International Edition View larger

Paul Baines, Chris Fill, Sara Rosengren & Paolo Antonetti

Description

This international edition of Marketing is the complete package for studying the theories, the relevance, and the realities of this fascinating and fast-paced subject.

  • The connection between marketing theory and practice is made explicit throughout, with examples and Market Insights featuring companies as diverse as L'Oréal, Groupon, and EY, as well as SMEs, not-for-profits, and social enterprises.
  • Chapter opening Case Insights pose real-life dilemmas and show students how practitioners approach real-world problems.
  • New coverage presents students with the latest advances in technology and social media, and the innovative ways these tools can be used in marketing.
  • Regular links to seminal papers help students to take their learning further and introduce them to the most influential classic and contemporary contributions to the field.
  • A new casebook, unique to the international edition, gives students even more examples of marketing in action.

About the authors

Paul Baines is Professor of Political Marketing at the University of Leicester, UK.
Chris Fill is Director of Fillassociates and former Principal Lecturer at the University of Portsmouth, UK.
Sara Rosengren is Professor of Marketing and Head of Research at the Centre for Retailing at Stockholm School of Economics, Sweden.
Paolo Antonetti is Associate Professor of Marketing at Neoma Business School, France.

Marketing - International Edition View larger

Paul Baines, Chris Fill, Sara Rosengren & Paolo Antonetti

Table of contents

Part one: Marketing Fundamentals

  1. Marketing Principles and Practice
  2. The Marketing Environment
  3. Consumer Buying Behaviour
  4. Marketing research and Customer Insight
  5. Marketing Society, Sustainability, and Ethics

Part two: Principles of Marketing Management

  1. Marketing Strategy
  2. Market Segmentation and Positioning
  3. International Market Development

Part Three: Managing Marketing Programmes

  1. Developing Products
  2. Price Decisions
  3. An Introduction to Marketing Communications
  4. Configuring the marketing communications mix
  5. Digital and Social Media Marketing
  6. Channel Management and Retailing
  7. Branding Decisions

Part Four: Principles of Relationship Management

  1. Services and Relationship Marketing
  2. Business-to-Business Marketing
  3. Not-for-profit and Social Marketing

Marketing - International Edition View larger

Paul Baines, Chris Fill, Sara Rosengren & Paolo Antonetti

Marketing - International Edition View larger

Paul Baines, Chris Fill, Sara Rosengren & Paolo Antonetti

Marketing - International Edition View larger

Paul Baines, Chris Fill, Sara Rosengren & Paolo Antonetti

Description

This international edition of Marketing is the complete package for studying the theories, the relevance, and the realities of this fascinating and fast-paced subject.

  • The connection between marketing theory and practice is made explicit throughout, with examples and Market Insights featuring companies as diverse as L'Oréal, Groupon, and EY, as well as SMEs, not-for-profits, and social enterprises.
  • Chapter opening Case Insights pose real-life dilemmas and show students how practitioners approach real-world problems.
  • New coverage presents students with the latest advances in technology and social media, and the innovative ways these tools can be used in marketing.
  • Regular links to seminal papers help students to take their learning further and introduce them to the most influential classic and contemporary contributions to the field.
  • A new casebook, unique to the international edition, gives students even more examples of marketing in action.

About the authors

Paul Baines is Professor of Political Marketing at the University of Leicester, UK.
Chris Fill is Director of Fillassociates and former Principal Lecturer at the University of Portsmouth, UK.
Sara Rosengren is Professor of Marketing and Head of Research at the Centre for Retailing at Stockholm School of Economics, Sweden.
Paolo Antonetti is Associate Professor of Marketing at Neoma Business School, France.

Table of contents

Part one: Marketing Fundamentals

  1. Marketing Principles and Practice
  2. The Marketing Environment
  3. Consumer Buying Behaviour
  4. Marketing research and Customer Insight
  5. Marketing Society, Sustainability, and Ethics

Part two: Principles of Marketing Management

  1. Marketing Strategy
  2. Market Segmentation and Positioning
  3. International Market Development

Part Three: Managing Marketing Programmes

  1. Developing Products
  2. Price Decisions
  3. An Introduction to Marketing Communications
  4. Configuring the marketing communications mix
  5. Digital and Social Media Marketing
  6. Channel Management and Retailing
  7. Branding Decisions

Part Four: Principles of Relationship Management

  1. Services and Relationship Marketing
  2. Business-to-Business Marketing
  3. Not-for-profit and Social Marketing

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