Entrepreneurship - Fourth Edition
From Ideas to Impact
Price: 825.00 INR
ISBN:
9789349941410
Publication date:
20/10/2025
Paperback
520 pages
241x184mm
Price: 825.00 INR
ISBN:
9789349941410
Publication date:
20/10/2025
Paperback
520 pages
Rajeev Roy
FORTHCOMING TITLE
New to this edition
- A new chapter on Government Policies, covering key initiatives, stimulus packages, and reforms such as Startup India 2.0, the EU Digital Markets Act, and the US CHIPS Act.
- The impact of COVID-19 and the surge in digital acceleration, including remote-first ventures, cloud ecosystems, blockchain, digital marketplaces, and virtual incubators.
- Emerging frontiers such as the Metaverse, Web3, Deep-Tech, Space-Tech, and Platform-based entrepreneurship through Amazon, ONDC, and app stores.
- New approaches to funding and exit strategies, from crowdfunding, SPACs, and acquihires to fintech, DeFi, CBDCs, and digital payments.
- A stronger focus on sustainability and the human side of entrepreneurship, including ESG-driven ventures, climate-tech, inclusive business models, women founders, solopreneurs, the creator economy, and the gig workforce.
- Building resilience through new skills, online accelerators, MOOCs, responsible use of AI and data, while addressing supply chain disruptions, cybersecurity, intellectual property, and introducing fresh entrepreneurial theories supported by real-world case studies.
Rights: World Rights
Rajeev Roy
Description
The latest edition of Entrepreneurship is specially crafted for post-graduate management students and aspiring entrepreneurs eager to turn ideas into impact. It blends theory with real-world applications through examples and case studies, making concepts clear, practical, and inspiring. The book also explores government initiatives and programs, offering valuable direction for future entrepreneurs in India.
Readers will gain the right mindset and learn the terminology needed to confidently navigate the start-up world. More than just a textbook, it aims to serve as a roadmap for students ready to transform their vision into ventures.
About the author
Dr Rajeev Roy is an entrepreneurship educator, startup mentor, entrepreneur, and investor. Currently, he is Professor of entrepreneurship at XLRI, Xavier School of Management Jamshedpur, and the CEO of XCEED, the campus incubator. After completing his PGDM from IIM, Ahmedabad, he had a short corporate stint and then, he started his own ventures. His entrepreneurial ventures include food processing, KPO, dairy products, and microfinance. He has been involved in entrepreneurship development in 14 countries across five continents. He has been a full-time faculty in business schools in India and USA. He has set up 6 incubators and accelerators in 4 different countries. He was founder CEO of 36 Inc in Raipur which became India’s second largest incubator and incubated over 100 startups within a year of being setup. An online course in entrepreneurship anchored by him has been used by over 300 universities and colleges worldwide. He has trained over 2,000 entrepreneurs and over 300 entrepreneurship educators.
Rajeev Roy
Table of contents
Preface
Table of Content
Part 1 Foundations
Part 2 Business Idea
Part 3 Business Launch
Part 4 Mobilizing Resources
Part 5 Operations and Management
Part 6 Marketing
Part 7 Growth
Part 8 Social
Additional Case Studies
Rajeev Roy
Description
The latest edition of Entrepreneurship is specially crafted for post-graduate management students and aspiring entrepreneurs eager to turn ideas into impact. It blends theory with real-world applications through examples and case studies, making concepts clear, practical, and inspiring. The book also explores government initiatives and programs, offering valuable direction for future entrepreneurs in India.
Readers will gain the right mindset and learn the terminology needed to confidently navigate the start-up world. More than just a textbook, it aims to serve as a roadmap for students ready to transform their vision into ventures.
About the author
Dr Rajeev Roy is an entrepreneurship educator, startup mentor, entrepreneur, and investor. Currently, he is Professor of entrepreneurship at XLRI, Xavier School of Management Jamshedpur, and the CEO of XCEED, the campus incubator. After completing his PGDM from IIM, Ahmedabad, he had a short corporate stint and then, he started his own ventures. His entrepreneurial ventures include food processing, KPO, dairy products, and microfinance. He has been involved in entrepreneurship development in 14 countries across five continents. He has been a full-time faculty in business schools in India and USA. He has set up 6 incubators and accelerators in 4 different countries. He was founder CEO of 36 Inc in Raipur which became India’s second largest incubator and incubated over 100 startups within a year of being setup. An online course in entrepreneurship anchored by him has been used by over 300 universities and colleges worldwide. He has trained over 2,000 entrepreneurs and over 300 entrepreneurship educators.
Table of contents
Preface
Table of Content
Part 1 Foundations
Part 2 Business Idea
Part 3 Business Launch
Part 4 Mobilizing Resources
Part 5 Operations and Management
Part 6 Marketing
Part 7 Growth
Part 8 Social
Additional Case Studies
