Introduction to Entrepreneurship Development

Description

Introduction to Entrepreneurship Development has been specifically developed to introduce the readers to the world of entrepreneurship. This book is designed to meet the requirements of NEP-aligned syllabus following the Credit & Curriculum Framework of most universities and institutions.

The book begins by introducing the concept of entrepreneurship and entrepreneur, discussing their various types, and identifying the qualities commonly observed in successful entrepreneurs. Following this, the title discusses various aspects of stimulation and support provided to entrepreneurs, entrepreneurial processes such as generating business ideas, developing specific documents for entrepreneurial planning, and different actors of the entrepreneurship ecosystem like angel investors, venture capitalists, business incubators, etc.

Further, some specific forms of entrepreneurship firms, like family-owned businesses and MSMEs, have been discussed with a particular focus on the Indian context. The book concludes by introducing some essential aspects of start-up ventures, explicitly discussing the problems start-ups face in India and suggesting some methods to overcome such challenges.

About the authors

Abhik Kumar Mukherjee is Assistant Professor in the Department of Business Administration, The University of Burdwan.

Shaunak Roy is Assistant Professor in the Department of Commerce & Management Studies, St. Xavier’s College (Autonomous), Kolkata.