Entrepreneurship
Price: 850.00 INR
ISBN:
9780190125301
Publication date:
12/08/2020
Paperback
504 pages
Price: 850.00 INR
ISBN:
9780190125301
Publication date:
12/08/2020
Paperback
504 pages
Third Edition
Rajeev Roy
- Starts with the concept of understanding entrepreneurship and throws light on contemporary approaches to it
- Discusses the various issues related to doing business in India and support given to SMEs and entrepreneurs
- Elaborates on the steps involved in composing a pitch deck
- Describes day-to-day operations of an entrepreneurial enterprise, such as human resources, networking, etc.
- Discusses growth and exit strategies
New to this edition:
- Eight new chapters
- New case studies and exhibits that highlight recent business dynamics
- Revised and updated content throughout the text
The following resources are available to support the faculty and students using this text:
For Faculty
- Instructor’s Manual
- PowerPoint Slides
For Students
- Documents · Applications
- Templates and checklists for entrepreneurs
Rights: World Rights
Third Edition
Rajeev Roy
Description
This third edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. It covers concepts based on original research and the author's experience in setting up and running entrepreneurial ventures. The aim is to combine theoretical elements with a practical outlook. The book can be used as a textbook for courses or as a guide for students wishing to start their own ventures.
About the author
Rajeev Roy is a Professor of Entrepreneurship at XLRI, Jamshedpur. He was previously associated with Indian Institute of Management (IIM), Raipur, Loyola University Chennai, Maryland, and Xavier Institute of Management, Bhubaneswar. An alumnus of IIM Ahmedabad and Ph.D from Utkal University, he is also a startup mentor and has been involved with varied entrepreneurship development activities with governments, institutes, incubators, and accelerators in 14 countries across the world.
Third Edition
Rajeev Roy
Review
This book is and deserves to be the recommended text on the subject for management and business schools in India.
–Prof. Malcolm Harper, Cranfield University, UK
The author has very brilliantly and succinctly tackled all the aspects related to entrepreneurship. The book facilitates easy comprehension and is very student friendly.
–Prof. Akshey Kumar, Apeejay School of Management, New Delhi
Third Edition
Rajeev Roy
Description
This third edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. It covers concepts based on original research and the author's experience in setting up and running entrepreneurial ventures. The aim is to combine theoretical elements with a practical outlook. The book can be used as a textbook for courses or as a guide for students wishing to start their own ventures.
About the author
Rajeev Roy is a Professor of Entrepreneurship at XLRI, Jamshedpur. He was previously associated with Indian Institute of Management (IIM), Raipur, Loyola University Chennai, Maryland, and Xavier Institute of Management, Bhubaneswar. An alumnus of IIM Ahmedabad and Ph.D from Utkal University, he is also a startup mentor and has been involved with varied entrepreneurship development activities with governments, institutes, incubators, and accelerators in 14 countries across the world.
E-commerce and Business Communication
Urmi Datta & Neha Somani
Entrepreneurship - Fourth Edition
Rajeev Roy

