Digital Marketing 2e
Price: 795.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9789354972478
Publication date:
07/01/2022
Paperback
504 pages
Price: 795.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9789354972478
Publication date:
07/01/2022
Paperback
504 pages
Second Edition
Moutusy Maity
- Integrated approach with an interlinking of various topics: A focus on practice
- A critical and thought-provoking approach
- Written in a simple language for better understanding
- A managerial focus with an emphasis on applications
New to this Edition:
- Updated data and examples throughout the book
- Updated and new analytics-based cases on web analytics, social media analytics and more
- New chapters in the areas of Programmatic advertising, Affiliate marketing, Online privacy and ethical issues, and Legal issues
- Possible impact of Artificial Intelligence on all aspects of digital marketing
- Added activities and chapter-end exercises
Rights: World Rights
Second Edition
Moutusy Maity
Description
In today's time and age, Digital Marketing is invariably one of the most valuable assets for the growth of any business. In addition to helping a brand target new markets in a cost-effective way, it also creates engaging campaigns to create customer loyalty.
The second edition of Digital Marketing is designed with the purpose of explaining important concepts of the subject with Indian and global examples from real life. It also delves into the opportunities, problems, tactics and strategies associated with incorporating the Internet into the function of marketing. Appropriate for students of MBA specializing in Marketing, its application-oriented approach would also be useful for marketing professionals.
About the author
Moutusy Maity is Professor, Department of Marketing, Indian Institute of Management Lucknow (IIM-L). She has also co-authored Marketing Analytics published with OUP.
Second Edition
Moutusy Maity
Table of contents
Section I: Internet Users and Usage in India
Section II: Search Engine Marketing and Advertising
Section III: Understanding the Consumer
Section IV: Social Media Marketing and Social Media Analytics
Section V: Mobile Marketing and E-mail Marketing
Section VI: Online Marketing Strategy
Section VII: Privacy and Ethical Issues
Section VIII: Looking Ahead
Second Edition
Moutusy Maity
Description
In today's time and age, Digital Marketing is invariably one of the most valuable assets for the growth of any business. In addition to helping a brand target new markets in a cost-effective way, it also creates engaging campaigns to create customer loyalty.
The second edition of Digital Marketing is designed with the purpose of explaining important concepts of the subject with Indian and global examples from real life. It also delves into the opportunities, problems, tactics and strategies associated with incorporating the Internet into the function of marketing. Appropriate for students of MBA specializing in Marketing, its application-oriented approach would also be useful for marketing professionals.
About the author
Moutusy Maity is Professor, Department of Marketing, Indian Institute of Management Lucknow (IIM-L). She has also co-authored Marketing Analytics published with OUP.
Table of contents
Section I: Internet Users and Usage in India
Section II: Search Engine Marketing and Advertising
Section III: Understanding the Consumer
Section IV: Social Media Marketing and Social Media Analytics
Section V: Mobile Marketing and E-mail Marketing
Section VI: Online Marketing Strategy
Section VII: Privacy and Ethical Issues
Section VIII: Looking Ahead
Marketing Analytics For Strategic Decision-Making
Moutusy Maity & Pavankumar Gurazada
Tapan K. Panda
Kirti Dutta
Jaishri Jethwaney
Sunanda Easwaran & Sharmila J. Singh
