Art and Print Production

Price: 910.00 INR

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ISBN:

9780198085560

Publication date:

13/05/2013

Paperback

536 pages

241.0x184.0mm

Price: 910.00 INR

We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.

ISBN:

9780198085560

Publication date:

13/05/2013

Paperback

536 pages

241.0x184.0mm

Second Edition

N.N Sarkar

The second edition of Art and Print Production has been specially designed to meet the needs of undergraduate and postgraduate degree-diploma students of various mass communication, printing, and design courses. The text focuses on print communication and is holistic and exhaustive in its approach and treatment.

Suitable for: The second edition of Art and Print Production has been specially designed to meet the needs of undergraduate and postgraduate degree-diploma students of various mass communication, printing, and design courses.

Rights:  World Rights

Second Edition

N.N Sarkar

Description

The second edition of Art and Print Production has been specially designed to meet the needs of undergraduate and postgraduate degree-diploma students of various mass communication, printing, and design courses. The text focuses on print communication and is holistic and exhaustive in its approach and treatment. Beginning with the concept of 'art', the book discusses all technical issues arising in any pre-printing or post-printing situation and encompasses all the issues arising in layout planning, designing, and graphic technology as a whole. This book helps identify print- and design-related problems, analyses the same, and suggests solutions that can be adapted to the local needs, tastes, and perceptions.

Second Edition

N.N Sarkar

Table of contents

Chapter 1. Art and Production
Chapter 2. Typography
Chapter 3. Visual Images
Chapter 4. Layout
Chapter 5. Principles of Design
Chapter 6. Colour in Design
Chapter 7. Copy for Printing
Chapter 8. Printing Processes
Chapter 9. Digital Prepress
Chapter 10. Desktop Publishing
Chapter 11. Paper and Finishing
Chapter 12. Costing and Estimating
Chapter 13. Newspaper Make-up
Chapter 14. Advertising Design
Chapter 15. Identity Design
Chapter 16. Periodicals
Chapter 17. Poster Design
Chapter 18. Packaging Design
Chapter 19. Direct Communication
Chapter 20. Book Design
Chapter 21. Outdoor Design

Second Edition

N.N Sarkar

Features

  • Explores various aspects of designing, providing technical inputs for the same
  • Looks at the latest technology and trends in art and print production
  • Discusses the Roman script as well as the Devanagari script (an integral part of Indian designs) in a separate chapter on typography
  • Includes a chapter on digital prepress
  • Encourages self-study, with the concepts discussed in the chapters amply and vividly illustrated with photographs, figures, exhibits, and tables
  • Explains various printing techniques and processes through step-by-step photographs captured on camera
  • Contains colour plates to depict the visual effect of various types of images
  • New to This Edition
  • New and highly graphic chapter on outdoor design
  • New sections on software tools for designing, handling a print project, and computer to technology
  • New colour photographs

Second Edition

N.N Sarkar

Second Edition

N.N Sarkar

Description

The second edition of Art and Print Production has been specially designed to meet the needs of undergraduate and postgraduate degree-diploma students of various mass communication, printing, and design courses. The text focuses on print communication and is holistic and exhaustive in its approach and treatment. Beginning with the concept of 'art', the book discusses all technical issues arising in any pre-printing or post-printing situation and encompasses all the issues arising in layout planning, designing, and graphic technology as a whole. This book helps identify print- and design-related problems, analyses the same, and suggests solutions that can be adapted to the local needs, tastes, and perceptions.

Read More

Table of contents

Chapter 1. Art and Production
Chapter 2. Typography
Chapter 3. Visual Images
Chapter 4. Layout
Chapter 5. Principles of Design
Chapter 6. Colour in Design
Chapter 7. Copy for Printing
Chapter 8. Printing Processes
Chapter 9. Digital Prepress
Chapter 10. Desktop Publishing
Chapter 11. Paper and Finishing
Chapter 12. Costing and Estimating
Chapter 13. Newspaper Make-up
Chapter 14. Advertising Design
Chapter 15. Identity Design
Chapter 16. Periodicals
Chapter 17. Poster Design
Chapter 18. Packaging Design
Chapter 19. Direct Communication
Chapter 20. Book Design
Chapter 21. Outdoor Design

Read More