Entrepreneurship Development and Business Ethics
As per new B Com CBCS syllabus 2017 for CU
Price: 525.00 INR
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ISBN:
9780199494460
Publication date:
30/12/2018
Paperback
352 pages
241x191mm
Price: 525.00 INR
We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.
ISBN:
9780199494460
Publication date:
30/12/2018
Paperback
352 pages
Abhik Kumar Mukherjee & Shaunak Roy
- Student–friendly approach in covering all the topics of the syllabus
- Topics covered in lucid language and in an innovative bulleted form
- Inclusion of Concept Note and Fact Files for relevant points across all chapters
- Chapter-end Exercise comprising around 500 Multiple-choice Questions and 200 Review Questions provided for practising the contents discussed in the chapter
- Practice question paper provided to ensure complete preparation of the students under the current examination pattern
Rights: World Rights
Abhik Kumar Mukherjee & Shaunak Roy
Description
Entrepreneurship Development and Business Ethics is designed as an undergraduate textbook for BCom students. The book is divided into two modules. Module I, Entrepreneurship Development, introduces the concept and qualities of a successful entrepreneur. It covers various aspects such as business ideas, entrepreneurial planning documents, business incubators, start-up ventures, family-owned businesses, MSMEs (Micro, Small & Medium Enterprises), feasibility studies, and entrepreneurship support systems with a focus on the Indian context. Module II on Business Ethics discusses the fundamentals of ethics and their relevance in business ethics in India. It includes ethical applications in different business domains like Marketing, HRM (Human Resource Management), Finance, and Operations. It also covers corporate culture's role in making ethical decisions and the importance of business ethics in global business.
About the author
Abhik Kumar Mukherjee is Assistant Professor in the Department of Business Administration, The University of Burdwan.
Shaunak Roy is Assistant Professor in the Department of Commerce & Business Administration at St Xavier’s College (Autonomous), Kolkata.
Abhik Kumar Mukherjee & Shaunak Roy
Table of contents
Module I: Entrepreneurship Development
1. Introduction to Entrepreneurship and Entrepreneur
2. Entrepreneurship and Creative Behaviour
3. Entrepreneurship and Micro, Small, and Medium Enterprises
4. Entrepreneurship and Family-owned Business
5. Stimulation, Support, and Sustainability in Entrepreneurship
6. Actors of Entrepreneurship Support System
7. Preparation for Entrepreneurial Ventures
8. Establishment and Operations of Business Ventures
9. Mobilization of Resources
10. Entrepreneurship and Start-up Ventures
Module II: Business Ethics
11. Fundamental Concepts of Ethics
12. Introduction to Business Ethics
13. Ethics and Corporate Social Responsibility
14. Principles of Business Ethics
15. Ethical Applications in Functional Areas of Business
16. Values and Ethics in the Workplace
17. Ethics and Corporate Culture
18. Globalization and Cross Culture Issues in Ethics
19. Ethics and Corporate Governance
Abhik Kumar Mukherjee & Shaunak Roy
Description
Entrepreneurship Development and Business Ethics is designed as an undergraduate textbook for BCom students. The book is divided into two modules. Module I, Entrepreneurship Development, introduces the concept and qualities of a successful entrepreneur. It covers various aspects such as business ideas, entrepreneurial planning documents, business incubators, start-up ventures, family-owned businesses, MSMEs (Micro, Small & Medium Enterprises), feasibility studies, and entrepreneurship support systems with a focus on the Indian context. Module II on Business Ethics discusses the fundamentals of ethics and their relevance in business ethics in India. It includes ethical applications in different business domains like Marketing, HRM (Human Resource Management), Finance, and Operations. It also covers corporate culture's role in making ethical decisions and the importance of business ethics in global business.
About the author
Abhik Kumar Mukherjee is Assistant Professor in the Department of Business Administration, The University of Burdwan.
Shaunak Roy is Assistant Professor in the Department of Commerce & Business Administration at St Xavier’s College (Autonomous), Kolkata.
Table of contents
Module I: Entrepreneurship Development
1. Introduction to Entrepreneurship and Entrepreneur
2. Entrepreneurship and Creative Behaviour
3. Entrepreneurship and Micro, Small, and Medium Enterprises
4. Entrepreneurship and Family-owned Business
5. Stimulation, Support, and Sustainability in Entrepreneurship
6. Actors of Entrepreneurship Support System
7. Preparation for Entrepreneurial Ventures
8. Establishment and Operations of Business Ventures
9. Mobilization of Resources
10. Entrepreneurship and Start-up Ventures
Module II: Business Ethics
11. Fundamental Concepts of Ethics
12. Introduction to Business Ethics
13. Ethics and Corporate Social Responsibility
14. Principles of Business Ethics
15. Ethical Applications in Functional Areas of Business
16. Values and Ethics in the Workplace
17. Ethics and Corporate Culture
18. Globalization and Cross Culture Issues in Ethics
19. Ethics and Corporate Governance
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