Political Catchphrases and Contemporary History

A Critique of New Normals

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ISBN:

9780192863690

Publication date:

20/03/2025

Hardback

216 pages

Political Catchphrases and Contemporary History View larger

Price: 1495.00 INR

We sell our titles through other companies
Amazon
Go to Amazon website arrow-frwd
Flipkart
Go to Flipkart website arrow-frwd
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.

ISBN:

9780192863690

Publication date:

20/03/2025

Hardback

216 pages

Suman Gupta

Political Catchphrases and Contemporary History presents an historical account of the period 2001-2020 by focusing on the shifting connotations of certain political catchphrases and words. These allow for a linked-up narrative covering areas such as politics and policy, business and investing, austerity and inequality, identity, climate change, crowd protests, flexible working, and online education.

Rights:  World rights

Political Catchphrases and Contemporary History View larger

Suman Gupta

Description

Political Catchphrases and Contemporary History presents an historical account of the period 2001-2020 by focusing on the shifting connotations of certain political catchphrases and words. These allow for a linked-up narrative covering areas such as politics and policy, business and investing, austerity and inequality, identity, climate change, crowd protests, flexible working, and online education. Key junctures are 9/11, the 2002 dot-com crash and the 2007-2008 financial crisis, the Occupy movements of 2011-2012, China's economic policy from 2014 onwards, and the COVID-19 outbreak in 2020. Half the book is devoted to the unusually pervasive usage of the catchphrase 'new normal'. Chapters are also given to 'we are the 99%' and the catchwords 'austerity' and 'resilience'. Case studies of these catchphrases and words occupy much of the book. The final chapter makes conceptual inferences and proposes both a theory of political catchphrases and a distinctive approach to contemporary history. The source materials are predominantly from the UK and USA, but refer, naturally, to issues of global moment.

Suman Gupta is Professor of Literature and Cultural History at the Open University, UK. He was educated at the universities of Delhi and Oxford. He has coordinated a number of international collaborative projects, including Framing Financial Crisis and Protest, Northwest and Southeast Europe, 2014-2016, and held visiting positions in Delhi University, India; Peking University, China; University of Texas Austin, USA; Federal University of Campinas, Brazil; CRASSH, Cambridge University, UK; Wolfson College, Oxford University, UK; and Roehampton University, UK. Gupta has authored or co-authored 18 monographs, and edited or co-edited 15 books and journal special issues.

 

 
 

Political Catchphrases and Contemporary History View larger

Suman Gupta

Table of contents

1. Introduction: Parts and Whole
2. 'New Normal', 2001-2019
3. 'New Normal', 2020
4. The Concept of Normality
5. Policy Catchwords: 'Austerity' and 'Resilience'
6. Anti-Establishment Catchphrases: 'We Are The 99%'
7. Conclusion: Loose Ends

Political Catchphrases and Contemporary History View larger

Suman Gupta

Features

  • Offers extensive discussion of contemporary catchphrases like 'new normal' and 'we are the 99%' and catchwords like 'resilience' and 'austerity'
  • Presents a history of, roughly, the period 2001-2020, with a focus on important junctures such as 9/11, the 2002 dot-com crash, the 2007-2008 financial crisis, the Occupy movement of 2011-2012 and other subsequent mass protests, and the Covid-19 outbreak
  • Covers issues of the moment such as austerity policies and protests, marketization and neoliberalism, flexible working, online education, climate change, populism and political polarization, mass protests, and pandemic responses and restrictions
  • Proposes a distinctive approach to contemporary history and a theory of political catchphrases

Political Catchphrases and Contemporary History View larger

Suman Gupta

Political Catchphrases and Contemporary History View larger

Suman Gupta

Description

Political Catchphrases and Contemporary History presents an historical account of the period 2001-2020 by focusing on the shifting connotations of certain political catchphrases and words. These allow for a linked-up narrative covering areas such as politics and policy, business and investing, austerity and inequality, identity, climate change, crowd protests, flexible working, and online education. Key junctures are 9/11, the 2002 dot-com crash and the 2007-2008 financial crisis, the Occupy movements of 2011-2012, China's economic policy from 2014 onwards, and the COVID-19 outbreak in 2020. Half the book is devoted to the unusually pervasive usage of the catchphrase 'new normal'. Chapters are also given to 'we are the 99%' and the catchwords 'austerity' and 'resilience'. Case studies of these catchphrases and words occupy much of the book. The final chapter makes conceptual inferences and proposes both a theory of political catchphrases and a distinctive approach to contemporary history. The source materials are predominantly from the UK and USA, but refer, naturally, to issues of global moment.

Suman Gupta is Professor of Literature and Cultural History at the Open University, UK. He was educated at the universities of Delhi and Oxford. He has coordinated a number of international collaborative projects, including Framing Financial Crisis and Protest, Northwest and Southeast Europe, 2014-2016, and held visiting positions in Delhi University, India; Peking University, China; University of Texas Austin, USA; Federal University of Campinas, Brazil; CRASSH, Cambridge University, UK; Wolfson College, Oxford University, UK; and Roehampton University, UK. Gupta has authored or co-authored 18 monographs, and edited or co-edited 15 books and journal special issues.

 

 
 

Table of contents

1. Introduction: Parts and Whole
2. 'New Normal', 2001-2019
3. 'New Normal', 2020
4. The Concept of Normality
5. Policy Catchwords: 'Austerity' and 'Resilience'
6. Anti-Establishment Catchphrases: 'We Are The 99%'
7. Conclusion: Loose Ends

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