Marketing Management and Human Resource Management

ISBN:

9780199485611

Publication date:

30/11/2017

Paperback

392 pages

241.0x184.0mm

ISBN:

9780199485611

Publication date:

30/11/2017

Paperback

392 pages

241.0x184.0mm

Marketing Management and Human Resource Management is designed to serve as an undergraduate textbook for B Com students of Calcutta University. Written in a simple language, the book elucidates theory through several real cases and examples.

Table of contents

Module I

  1. Introduction to Marketing
  2. Consumer Behaviour and Market Segmentation
  3. Product
  4. Pricing, Distribution Channels, and Physical Distribution
  5. Promotion and Recent Developments in Marketing

Module II
  1. Nature and Scope
  2. Human Resource Planning
  3. Recruitment and Selection
  4. Training and Development
  5. Job Evaluation and Performance Appraisal

Features

  • Completely meets the requirements of Calcutta University B Com course on Marketing Management and Human Resource Management
  • Discusses newer techniques used for promotion and some of the real-life practices applied in the field of HRM
  • Provides exhaustive end-chapter exercises including MCQs that follow the university question paper pattern
  • Comes with boxed items such as Exhibits, Marketing Theory and Marketing Practice, and Insights in various chapters
  • Includes case studies after each chapter

Table of contents

Module I

  1. Introduction to Marketing
  2. Consumer Behaviour and Market Segmentation
  3. Product
  4. Pricing, Distribution Channels, and Physical Distribution
  5. Promotion and Recent Developments in Marketing

Module II
  1. Nature and Scope
  2. Human Resource Planning
  3. Recruitment and Selection
  4. Training and Development
  5. Job Evaluation and Performance Appraisal

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