Lean, Ethical Business Communication

Price: 595.00 INR

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ISBN:

9780199031580

Publication date:

13/06/2017

Paperback

256 pages

Price: 595.00 INR

We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.

ISBN:

9780199031580

Publication date:

13/06/2017

Paperback

256 pages

Lean, Ethical Business Communication shows students how a focus on five key elements - strategy, content, outcome, presentation, and ethics – generates effective business communication.

Rights:  World Rights

Description

Lean, Ethical Business Communication shows students how a focus on five key elements - strategy, content, outcome, presentation, and ethics – generates effective business communication. Using a series of immersive case studies drawn from the fictional tech company AFFORMS, the author helps students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing individual and corporate identities online. Practical and accessible, Lean, Ethical Business Communication helps students build the skills they need to become successful, confident communicators.

Table of contents


PART ONE: THE JOB SEARCH PROCESS - Creating and Maintaining Individual Identity

  • The Career Portfolio: Résumés, Cover Letters and the Elevator Pitch
  • Networking, Job Interviews and Follow Up

PART TWO: INFORMATION, ANALYSIS AND ARGUMENTATION, PERSUASION
  • Internal Informative Messaging
  • Analysis and Argumentation
  • Maintaining External Relationships with Business Letters

PART THREE: REPORTS AND PRESENTATIONS
  • Persuasive Techniques for Short Reports
  • Persuasive Techniques for Long Reports
  • Persuasive Techniques for Short and Long Presentations

PART FOUR: THE INDIVIDUAL, THE ORGANIZATION, AND SOCIAL MEDIA
  • Maintaining Corporate Identity and Managing Social Media

Features

  • Engaging, relatable case studies encourage critical thinking and help students develop decision-making strategies.
  • Abundant writing examples – illustrating resumes, professional email messages and letters, internal memos, reports, and other essential business documents – provide excellent models that students can adapt to fit their own communication needs
  • Integrated coverage of grammar and mechanics teaches students how to improve the clarity, effectiveness, and professionalism of their writing.
  • Focus on ethics helps students establish and follow a set of ethical standards that will allow them to display integrity and build credibility as communicators throughout their future careers.

Review

"The use of continuing characters and situations creates a story that students can follow. . . . This allows students to gain a deeper understanding of the various topics in the textbook."

--Brenda Lang, Bissett School of Business, Mount Royal University

"The case-based approach makes it easier for students to relate to the material and understand it. I particularly value the inclusion of technology as an integral part of the communication process."

--Iman El Meniawy, Edwards School of Business, University of Saskatchewan

Description

Lean, Ethical Business Communication shows students how a focus on five key elements - strategy, content, outcome, presentation, and ethics – generates effective business communication. Using a series of immersive case studies drawn from the fictional tech company AFFORMS, the author helps students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing individual and corporate identities online. Practical and accessible, Lean, Ethical Business Communication helps students build the skills they need to become successful, confident communicators.

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Reviews

"The use of continuing characters and situations creates a story that students can follow. . . . This allows students to gain a deeper understanding of the various topics in the textbook."

--Brenda Lang, Bissett School of Business, Mount Royal University

"The case-based approach makes it easier for students to relate to the material and understand it. I particularly value the inclusion of technology as an integral part of the communication process."

--Iman El Meniawy, Edwards School of Business, University of Saskatchewan

Read More

Table of contents


PART ONE: THE JOB SEARCH PROCESS - Creating and Maintaining Individual Identity

  • The Career Portfolio: Résumés, Cover Letters and the Elevator Pitch
  • Networking, Job Interviews and Follow Up

PART TWO: INFORMATION, ANALYSIS AND ARGUMENTATION, PERSUASION
  • Internal Informative Messaging
  • Analysis and Argumentation
  • Maintaining External Relationships with Business Letters

PART THREE: REPORTS AND PRESENTATIONS
  • Persuasive Techniques for Short Reports
  • Persuasive Techniques for Long Reports
  • Persuasive Techniques for Short and Long Presentations

PART FOUR: THE INDIVIDUAL, THE ORGANIZATION, AND SOCIAL MEDIA
  • Maintaining Corporate Identity and Managing Social Media

Read More