Lean, Ethical Business Communication

ISBN:

9780199031580

Publication date:

13/06/2017

Paperback

256 pages

ISBN:

9780199031580

Publication date:

13/06/2017

Paperback

256 pages

Lean, Ethical Business Communication shows students how a focus on five key elements - strategy, content, outcome, presentation, and ethics – generates effective business communication.

Table of contents


PART ONE: THE JOB SEARCH PROCESS - Creating and Maintaining Individual Identity

  • The Career Portfolio: Résumés, Cover Letters and the Elevator Pitch
  • Networking, Job Interviews and Follow Up

PART TWO: INFORMATION, ANALYSIS AND ARGUMENTATION, PERSUASION
  • Internal Informative Messaging
  • Analysis and Argumentation
  • Maintaining External Relationships with Business Letters

PART THREE: REPORTS AND PRESENTATIONS
  • Persuasive Techniques for Short Reports
  • Persuasive Techniques for Long Reports
  • Persuasive Techniques for Short and Long Presentations

PART FOUR: THE INDIVIDUAL, THE ORGANIZATION, AND SOCIAL MEDIA
  • Maintaining Corporate Identity and Managing Social Media

Features

  • Engaging, relatable case studies encourage critical thinking and help students develop decision-making strategies.
  • Abundant writing examples – illustrating resumes, professional email messages and letters, internal memos, reports, and other essential business documents – provide excellent models that students can adapt to fit their own communication needs
  • Integrated coverage of grammar and mechanics teaches students how to improve the clarity, effectiveness, and professionalism of their writing.
  • Focus on ethics helps students establish and follow a set of ethical standards that will allow them to display integrity and build credibility as communicators throughout their future careers.

Review

"The use of continuing characters and situations creates a story that students can follow. . . . This allows students to gain a deeper understanding of the various topics in the textbook."

--Brenda Lang, Bissett School of Business, Mount Royal University

"The case-based approach makes it easier for students to relate to the material and understand it. I particularly value the inclusion of technology as an integral part of the communication process."

--Iman El Meniawy, Edwards School of Business, University of Saskatchewan

Reviews

"The use of continuing characters and situations creates a story that students can follow. . . . This allows students to gain a deeper understanding of the various topics in the textbook."

--Brenda Lang, Bissett School of Business, Mount Royal University

"The case-based approach makes it easier for students to relate to the material and understand it. I particularly value the inclusion of technology as an integral part of the communication process."

--Iman El Meniawy, Edwards School of Business, University of Saskatchewan

Read More

Table of contents


PART ONE: THE JOB SEARCH PROCESS - Creating and Maintaining Individual Identity

  • The Career Portfolio: Résumés, Cover Letters and the Elevator Pitch
  • Networking, Job Interviews and Follow Up

PART TWO: INFORMATION, ANALYSIS AND ARGUMENTATION, PERSUASION
  • Internal Informative Messaging
  • Analysis and Argumentation
  • Maintaining External Relationships with Business Letters

PART THREE: REPORTS AND PRESENTATIONS
  • Persuasive Techniques for Short Reports
  • Persuasive Techniques for Long Reports
  • Persuasive Techniques for Short and Long Presentations

PART FOUR: THE INDIVIDUAL, THE ORGANIZATION, AND SOCIAL MEDIA
  • Maintaining Corporate Identity and Managing Social Media

Read More