It's Only Business
India'S Corporate Social Responsiveness In A Globalized World
Price: 295.00 INR
ISBN:
9780198060260
Publication date:
04/02/2009
Paperback
Price: 295.00 INR
ISBN:
9780198060260
Publication date:
04/02/2009
Paperback
Meera Mitra
Suitable for: This volume will be useful to business leaders and managers, civil society representatives, social science professionals and students, as well as general readers.
Rights: World Rights
Meera Mitra
Description
"With nearly two decades of economic reforms, Indian corporates are beginning to respond innovatively to the market force of social expectations through responsible business practices and contributions to social initiatives. In this informed and well-grounded book Meera Mitra uses her academic as well as hands-on experiences to analyze the growth of CSR in India. Using illustrations and cases, Mitra examines recent corporate trends, controversies, and compulsions in CSR. A new preface discusses current challenges before business, of land acquisition and job redundancy. Also highlighted is the cola-pesticide controversy, the toxic waste dumping, and job reservation issues. The volume argues for an innovative and voluntary approach to CSR, with newer roles for business, civil society, and government."
Meera Mitra
Meera Mitra
Description
"With nearly two decades of economic reforms, Indian corporates are beginning to respond innovatively to the market force of social expectations through responsible business practices and contributions to social initiatives. In this informed and well-grounded book Meera Mitra uses her academic as well as hands-on experiences to analyze the growth of CSR in India. Using illustrations and cases, Mitra examines recent corporate trends, controversies, and compulsions in CSR. A new preface discusses current challenges before business, of land acquisition and job redundancy. Also highlighted is the cola-pesticide controversy, the toxic waste dumping, and job reservation issues. The volume argues for an innovative and voluntary approach to CSR, with newer roles for business, civil society, and government."
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