E-business

A MANAGEMENT PERSPECTIVE

Price: 560.00 INR

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ISBN:

9780199599202

Publication date:

16/07/2010

Paperback

496 pages

Price: 560.00 INR

We sell our titles through other companies
Disclaimer :You will be redirected to a third party website.The sole responsibility of supplies, condition of the product, availability of stock, date of delivery, mode of payment will be as promised by the said third party only. Prices and specifications may vary from the OUP India site.

ISBN:

9780199599202

Publication date:

16/07/2010

Paperback

496 pages

First Edition

Jonathan Reynolds

This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective.

Rights:  World Rights

First Edition

Jonathan Reynolds

Description

This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It:defines the nature and scope of e-business technologies and the brief history of their development and implementation,reviews the environmental drivers facilitating and constraining the application and growth of e-business technologiesevaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvementsconsiders the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectivesreflects upon the likely nature of future challenges and opportunities of e-business technologiesUtilising extensive up to date examples and case studies throughout, such as eBay, Googlewhacking & Skype, this text primarily focuses on the contribution of e-business technologies to the effectiveness and efficiency of for-profit firms, with insights drawn, where relevant, on not-for-profit and public sector organisations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies. It extends beyond PC-based web channels to mobile and other platforms, including store-based kiosks and emerging, pervasive technologies, such as digital TV, SMS, m-commerce, PDAs and other location-based services.

First Edition

Jonathan Reynolds

Table of contents

PART I.INTRODUCTION
Chapter 1: The Changing environment for e-business
Chapter 2: Economics of e-business
Chapter 3: Technology in e-business
Chapter 4: Social and Behavioural issues
Chapter 5: Ethical and regulatory issues
PART II. THE APPLICATION OF E-BUSINESS TECHNOLOGIES
Chapter 6: The strategy of e-business
Chapter 7: Digital marketing
Chapter 8: Product and service innovation
Chapter 9: Reshaping business processes
PART III. THE ORGANIZATION OF E-BUSINESS
Chapter 10: e-business project management
Chapter 11: e-business skills and culture
PART IV. CONCLUSIONS
Chapter 12: Future challenges and opportunities

First Edition

Jonathan Reynolds

Features

  • Presents the subject of e-business from a managerial approach, with a strong theoretical basis and critical underpinning which encourages academic rigour yet maintains its accessible style, ensuring students understand both the academic and practical principles underlying ebusiness.
  • Wide use of up to date international examples and case material to help contextualise the world of e-business using brands that students can relate to.
  • Concise coverage of a broad range of topics that presents ebusiness from a holistic approach and captures the latest trends in the subject area, ensuring students are aware of the mainstream nature of ebusiness in today’s marketplace.
  • Provision of additional supporting materials including lecture guide, customisable PowerPoints, bank of additional case studies and author blog.

Description

This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It:defines the nature and scope of e-business technologies and the brief history of their development and implementation,reviews the environmental drivers facilitating and constraining the application and growth of e-business technologiesevaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvementsconsiders the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectivesreflects upon the likely nature of future challenges and opportunities of e-business technologiesUtilising extensive up to date examples and case studies throughout, such as eBay, Googlewhacking & Skype, this text primarily focuses on the contribution of e-business technologies to the effectiveness and efficiency of for-profit firms, with insights drawn, where relevant, on not-for-profit and public sector organisations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies. It extends beyond PC-based web channels to mobile and other platforms, including store-based kiosks and emerging, pervasive technologies, such as digital TV, SMS, m-commerce, PDAs and other location-based services.

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Table of contents

PART I.INTRODUCTION
Chapter 1: The Changing environment for e-business
Chapter 2: Economics of e-business
Chapter 3: Technology in e-business
Chapter 4: Social and Behavioural issues
Chapter 5: Ethical and regulatory issues
PART II. THE APPLICATION OF E-BUSINESS TECHNOLOGIES
Chapter 6: The strategy of e-business
Chapter 7: Digital marketing
Chapter 8: Product and service innovation
Chapter 9: Reshaping business processes
PART III. THE ORGANIZATION OF E-BUSINESS
Chapter 10: e-business project management
Chapter 11: e-business skills and culture
PART IV. CONCLUSIONS
Chapter 12: Future challenges and opportunities

Read More