Moutusy Maity

Dr Moutusy Maity is Associate Professor, Department of Marketing Management, Indian Institute of Management Lucknow (IIM-L). Earlier, she was Assistant Professor, Indian Institute of Management-Bangalore (IIM-B) and the University of Wisconsin, Whitewater, WI, USA.

Dr Maity has spent the last 17 years researching about the consumer and adoption of technology. Her research interests are in the areas of consumer interaction with technology (e.g., Internet/e-commerce and mobile/m-commerce), customer relationship management (CRM), and technology adoption at the bottom of the pyramid (BOP) in developing countries. Her research has appeared in refereed journals including Journal of Retailing, Decision Support Systems, Journal of Business Ethics, Journal of Marketing Theory and Practice, International Journal of Technology Management and Sustainable Development and Journal of Marketing Channels, among others.

Dr Maity’s recent consulting projects include conducting workshops for companies including the Steel Authority of India (SAIL), and the Indian Oil Limited (IOL), among others. She has also consulted with analytics firms with a diverse set of clients in India and in the USA, providing inputs on research design and analysis. She has also worked with The Nielsen Company, the leading market research firm on syndicated data services worldwide, in the firm’s retail (i.e., syndicated research) as well as consumer (i.e., customized research) divisions, handling clients including Pepsi Co., Frito Lay, and Eveready Batteries.

Dr Maity offers courses and training programs on Digital Marketing/Online Marketing, Customer Relationship Management (CRM), Social Media Analytics, and Social Media Marketing.
Dr Maity holds a Master’s degree in business administration (M.B.A.) from the University of Calcutta, India, and a doctoral degree in business administration (Ph.D.) from the University of Georgia, Athens, GA, USA