Durairaj Maheswaran

Durairaj Maheswaran (Mahesh) is Paganelli-Bull Professor of Marketing and International Business, Stern School of Business, New York University. He has been with NYU Stern for the last 30 years. His primary research areas of interest include cross-cultural consumer behaviour, international marketing and attitude change. He has published numerous articles in publications including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research and Journal of Personality and Social Psychology.