Ajith Sankar has experience in learning, facilitating, teaching, and researching in areas related to business management, where he delivered courses related to environmental management, social responsibility, and application of ethos and values. He has also worked in areas related to business research, journalism, and sales. In addition to a post-graduate qualification in business, he has a degree in psychology and a three year full-time diploma in hotel management. He completed all the three exam levels of the 'Chartered Market Technician' programme, and ped out of his PhD research related to human values and leadership, after publishing research papers based on his research. He is interested in organic and natural farming, delivers lectures and workshops in sustainability related practices and application of human values, and these are offered to the stakeholders on the concept of Pay As Your Heart Feels. He has publications in international peer-reviewed journals, of which, some are top downloaded works, which also includes a case study depicting the emergence of environmental sustainability strategy in a Fortune 500 company.